I can already read your thoughts of “but my brand does X, why should I take the time to make a LinkedIn account?” but it’s more important than you man initially think to register a company profile for your brand on LinkedIn. I’m not talking about creating a bare-bones account that you’ll ignore forever, either. If you are looking to make a name for your brand, collaborate with other professionals, and turn heads, you can’t go wrong with LinkedIn and it’s millions of daily users.
A Visibility Boost
You create brand accounts with Twitter, Pinterest, and Facebook to spread the word about you, your services, and what you’re all about, and LinkedIn is just as much about getting noticed as any other major social media platform. After all, with 106 monthly active LinkedIn users from over 200 countries as of April 2017, there are plenty of people who are interested in exploring fresh ideas, meeting interesting people, and building upon their own businesses.
At the very least, you need to make a LinkedIn account that features your brand’s unique branding (images, colors, logos, contact information, etc.) so newcomers and longtime fans will easily recognize your professional LinkedIn page, as well as links to your other social media platforms and homepage. Every little bit helps to boost your SEO presence within the search engines, and your future customers will appreciate it too!
Build a Professional Network
There are over 467 million total LinkedIn users, and surely there’s at least a few of them who would like to connect with your brand. By keeping up your presence on LinkedIn, not only will you have a prime resource for reaching out to your brand’s peers, but your profile will become a beacon to like-minded individuals who want to contribute their talent to your team. Need more proof that LinkedIn is the B2B networker’s dream platform?
- 92% of B2B marketers leverage LinkedIn over all other social platforms.
- 80% of B2B leads come from LinkedIn.
- 94% of B2B marketers use LinkedIn to distribute content.
Even if you’re just setting up a LinkedIn profile for your business, starting a network is easy! Begin by connecting with your suppliers, biggest fans, business partners, friendly brands, sponsors, co-workers and employees, and other brand-relevant people in your world. By reaching out to all of those individuals, you’ve secured a place in the vastly larger LinkedIn web, and your brand will appear alongside each of them, which casts an even larger net, and so on. If you’re using these connections to grow your brand, congratulations! You’re getting the hang of LinkedIn!
Making a LinkedIn profile and building a solid network of business friends is great, but you’ll want to remain active on LinkedIn if you want to get the most out of the platform. You can’t “set it & forget it” with LinkedIn, so you’ll want to give current and prospective followers a reason to hang around by reposting your most sharable content to LinkedIn to draw in attention.
Regularly recycle your best blog posts, YouTube videos, highlights from past projects, and other stellar content to LinkedIn to demonstrate just how worthwhile and full of potential your brand is to the professional world. If someone isn’t already a fan, adding the best evergreen content that you have to your LinkedIn profile is an excellent way to turn heads, and make new fans, followers, and business partners down the line.
With so many valuable opportunities to connect, grow, and share your brand with the world’s biggest social network for businesses, I can’t think of a reason not to get started by making a profile for your brand on LinkedIn.