Celebrating 10 years of Sociality Squared, a women-owned full-service social media agency founded in 2010 and headquartered in New York City.


We’ve been building communities and creating compelling content since before Instagram or YouTube appeared on our phones. But while social networks keep changing, there’s one thing that remains the same no matter which platform or technology we use: we help people discover and connect to what they value and love.


“Sociality” means people coming together in communities, exchanging ideas, and being social, whether that’s over a dinner table or online. We’re community-builders for the brands we work with, and the tools we use enable exponential growth.

Story Is In



Did you know that our brains light up when we hear stories?! We actually process stories differently and since the beginning of (wo)mankind, humans have used stories to understand the world and to learn, connect, and communicate.


We work with our clients to help craft and flawlessly execute their stories online. In today’s fast-paced, mobile world, we have a short time to capture people’s attention. For example, 47% of the value in video campaigns happens in the first 3 seconds – and with the sound off.


We use an integrated, social-first approach to tell stories that inspire, inform, and entertain. Each story is optimized for every platform and format, with every piece of content standing alone and also supporting the bigger picture.