A comprehensive social media strategy includes paid advertising. We take a multi-channel, 360° approach so no matter where your customer is along their journey, the touchpoints are meaningful and impactful.
At Sociality Squared, we break advertising out into two buckets: social and performance. Social advertising focuses on growing and engaging your community while performance advertising drives conversions.
Drive measurable and trackable conversions, from sales to newsletter subscribers to giveaway entries and other events at all stages of your sales funnel.
For a powerful combo, ads are paired with email marketing so that no matter where the customer is in the funnel or buyer decision process, the messaging across ads and emails are working together to create a personalized message to the customer to drive sales and build loyalty.
For every client, the paid advertising strategy begins with identifying the goal and then building a campaign to achieve it. The ads are designed with the person in mind and are platform-specific. We know most people watch Instagram videos with the sound off, so we create video ads to be viewed with sound off, but to delight with sound on. Visuals, hashtags, and copy are all optimized based on each platform’s specifications and requirements. As with everything we do, we never forget that we’re trying to connect and resonate with the person behind the screen.
Facebook, Instagram, Twitter, LinkedIn, YouTube, Vimeo, Pinterest, GIPHY, Spotify, SoundCloud, WordPress, Tumblr, Medium, MailChimp, and more!