Celebrating 13 Years of Building Communities with Sociality Squared

To celebrate Sociality Squared’s thirteenth anniversary, we’re excited to announce and invite you to be part of a new project: Creativity Squareda podcast that will explore how creatives are collaborating with artificial intelligence. 

Birthday cake with 13 letters to celebrate Sociality Squared's 13th birthday

February 26th marked a milestone for Sociality Squared — it was our thirteenth anniversary as a company. Thirteen years! That’s pretty wild to think about.

A lot has changed since February 26, 2010, when the state of New York recognized Sociality Squared as an official corporation. Back then, no one knew if social media was purely a trend or not. Since then, the entire industry has transformed…and has also transformed the world along the way.

At the same time, some things haven’t changed. The power of sociality (yes — it’s a real word!) is in people coming together, and today community, meaningful connections, and conversations feel more important than ever before.

In 2010, social media was a new frontier that felt like a digital wild wild west. Today, it feels like the early days of social media with the acceleration of artificial intelligence and a myriad of other new and exciting technologies.

In all that time, however, there’s one big thing that has never changed: the possibility of what we can build together.

The Digital Wild Wild West

When my friend and colleague Biana Bakman and I co-founded Sociality Squared thirteen years ago, we had no idea what we were doing. But we knew that we loved social media marketing, that there was (and still is) value in connecting people to what they value and love, and that social media was only going to keep growing exponentially (hence the reason “Squared” ended up as part of the company name!).

We were one of the OG social media agencies and probably one of the first dozen that really put a stake in the ground and fully embraced being a 100% social media agency as our only focus — not an event agency pivoting, not a PR company distributing PR news on social; not a digital agency adding it to their services. A truly social-first agency.

In 2010, that meant that we were building the plane as we flew (and we were also in our mid-twenties and had no idea what we were doing!).

There were no established norms or best practices, and we had to learn through trial and error. We focused on building communities and fostering meaningful connections rather than just pushing out branded content. Our approach paid off; over the years, we’ve worked with a wide range of clients, from small startups to Fortune 500 brands. And we’ve always remembered that behind every screen is a person, not merely a data point.

It’s incredible to think about how the social media landscape has changed over the years and how the world has changed with it.

Embracing the Future of Artificial Intelligence: Creativity Squared

Today, it feels like the early days of social media all over again with the acceleration of artificial intelligence. I’m so excited to explore how creatives are collaborating with A.I. that I’m launching a new podcast: Creativity Squared.

Because ChatGPT is the fastest-growing app of all time — with over 100 million users in just two months — this technology is too big and groundbreaking to ignore.

It’s also incredibly exciting to think about the potential for AI to transform the creative process. We’re already collaborating with ChatGPT in the copy we edit here at Sociality Squared and are just scratching the surface.

Similar to the early days of social media marketing, we’re all just trying to figure out the implications of this new technology together.

Starting this April, join the conversation each week. We’ll share the latest news and interviews with artists, creatives, and content creators to learn how they’re collaborating with — or avoiding and even suing — new AI products and companies. We’ll also explore the practical applications of AI tools, including how we’re using them in our own production processes.

Thank You!

Of course, none of this would be possible without our incredible team. We’re a distributed company, with team members across the country, but we’re united by our passion for social media and storytelling. We’re a family company that values connection, collaboration, and creativity, and we’re constantly learning and growing together.

As we celebrate our 13th anniversary, we’re grateful for the past 13 years and excited about all that lies ahead. We’re always looking for new ways to innovate and stay ahead of the curve, and we’re excited to see what the future holds for social media and storytelling, especially how A.I. is going to impact our lives.

To all of our clients, partners, collaborators, and supporters thank you for your continued trust and support. We couldn’t have done it without you.

Here’s to exponential possibilities!


ps ChatGPT wants you to sign up for updates on Creativity Squared.

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Written By:

Helen Todd

Helen Todd is the co-founder and CEO of Sociality Squared, a full service social media agency based in New York City since 2010 who understands the magic of people coming together around what they value and love. Helen is an award-winning marketer, international speaker, and also an advisor and speaker for SXSW Interactive. Helen holds a Master's degree in Integrated Marketing Communications from Emerson College.