Elevate Your Social Strategy with Sprout Social Internal Tags

Sprout Social Internal Tags are key to your successful social strategy.

Whether your company is a small business or a global brand, a successful social media strategy means being able to measure and understand your results to optimize your content and improve your workflows. 

To take your strategy to the next level, you need rich data and insights, efficient organization, and proactive monitoring that empowers you to take advantage of every opportunity for engagement with your audience. 

That’s where Sprout Social comes in. As the old saying goes, workers are only as good as their tools. Being a Sprout Social Agency Partner at Sociality Squared, we rely on Sprout’s powerful suite of scheduling, publishing, management, reporting, and analytics capabilities and integrations in building top-performing social strategies for our clients. 

One major component of Sprout’s functionality: Internal Tagging. If you’re ready for deeper insights into your content and campaigns, efficient categorization, and easy tracking of performance and even audience sentiment, continue reading to learn more about Sprout Internal Tags.

Elevate Your Social Strategy with Sprout Social Internal Tags

What Are Sprout Social Internal Tags?

The first thing it’s important to understand is the distinction between Sprout’s Internal Tagging functions and other types of tags such as hashtags or webpage keyword tagging.

As discussed in more detail in this recent post on the S2 blog, the kinds of hashtags you’ll find in social media content serve to classify or categorize related content, often by topic. For example, a photo of a kitten might be accompanied by the hashtag “#kitten,’ allowing anyone searching for kitten pictures to find them by looking only at content with that tag.

Webpage keyword tagging has a similar function but is targeted at helping search engines, like Google, categorize and rank websites in search results based on the words that appear throughout the webpage. 

On the other hand, Sprout Internal Tags are designed to help make your life easier behind the scenes. They enable you to group and categorize posts and messages based on your workflows, business objectives, and marketing strategies. You can also apply campaign tags to categorize outgoing posts and messages based on your social campaigns. 

Whereas hashtags ensure your posts show up for users searching for relevant conversations on social and webpage tags help your website rank higher in search results, Internal Tags in Sprout help you organize your posts, track content performance, and create deeper levels of data in your reporting.

What Are the Two Different Types of Internal Tags in Sprout Social?

Before you begin applying Internal Tags to your content in Sprout, it’s important to understand the different types of tags available and their intended purpose.

Sprout Tags include two types of tags: Labels and Campaigns. 

Labels are universal tags that help you organize, filter, and report on your content. You can also tag posts and Inbox messages for more in-depth content analysis. 

Meanwhile, Campaign tags are specialized tags that allow you to monitor and report on your different social marketing campaigns. You can tag posts, Calendar notes, and Inbox messages using Campaign tags, as well as track activity in the Campaign Planner.

You can also create tags specific to your audience segments. As any marketer will tell you, understanding your audience is essential to engaging and growing your reach. The relationship between audience acquisition and retention is one of the most critical components of that understanding. 

Using Sprout Tags, you can create audience tags, such as “New Customer,” “Existing Customer,” or “Returning Customer.” Alternatively, you can create a tag directly from a message in the inbox or even proactively tag incoming messages and save a custom Inbox view to prioritize which messages to respond to first. 

You can also create tags to track customer issues, recurring complaints…or even sentiment! 

Tagging sentiment is a great way to track how your audiences feel about your brand, products, services, and campaigns. You can add tags to track sentiments like “Positive,” “Negative,” or “Neutral.” 

What’s more, pairing sentiment with other internal tags can uncover deep and nuanced insights about what resonates most with your audience, giving you the information you need to make adjustments to your strategy.

How to Get Started Using Sprout Social Internal Tags

The first step in unlocking the power of Sprout Social Internal Tags is to assign permissions to users on your team to create and manage tags. 

There are two permissions you can apply, either when inviting team members to Sprout for the first time or through the Users & Social Profiles settings page. (Although it’s worth noting that you can only grant these permissions if you have the Manage Permissions and Manage Users company permissions yourself.)

To give a user Tag permissions:

  • Navigate to Account > Settings > Roles & Team Members. 
  • Click the user you want to grant permissions to. 
  • Select Manage Tags and give the user permission to create and edit tags. This includes renaming, archiving, or unarchiving existing tags and including tags in specific groups. 
  • Select Tag messages in the Smart Inbox and Reviews feature permission sections. 
  • Click Save. 

Additionally, users with “Needs Approval,” “Can Reply” or “Full Publishing” permissions for a profile can apply tags to posts from the Compose window. 

Now your team is ready to start assigning and managing tags on campaigns, content, messages, audience segments, customer care issues, and more. Then you can dive into the tracking data, and insights Sprout’s tagging functions can yield! 

Would You Like Some More Help?

Sprout Social Internal Tags are a powerful way to take your social media strategy to the next level and boost your audience’s engagement while generating new leads. 

Of course, managing complex tag hierarchies, interpreting analytics, optimizing workflows, and identifying and pursuing new opportunities takes time and attention — two commodities that are often in short supply for business owners! 

If you’re ready to elevate your social media but don’t have the time to become a digital marketing expert while also running your business, Sociality Squared can help. 

Reach out today to learn how.

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Written By:

Edward Gibbons-Brown