The weather is warmer, the days are longer, and summer is just around the corner. What does that mean? It’s the perfect time for some spring cleaning!
This season of renewal is a great time to declutter your home or office. But it’s also a good time to evaluate your social media marketing and see what may need refreshing.
Your business is unique, and it deserves a dynamic, effective social media presence that reaches and resonates with your key audience…not to mention having a measurable impact on the bottom line.
Do you simply need to make sure your bios, headers, and links are all up-to-date? Or are there possible social media knowledge gaps that you may have? Are you overlooking opportunities to maximize your efforts? Or are you just feeling stuck in the mud, unsure of what works and what doesn’t, and why?
These 7 quick tips will help you plant the seeds of future success with a refreshed social media strategy this Spring.
Spring Clean Your Social Media: 7 Easy Tips
Spring into a refreshed social media presence
Update Your Key Images
Your profile picture or avatar and cover images are the first things potential customers will see when they land on your social media page, and often your avatars help brand social posts. It’s important to make sure they look professional.
Is your profile picture blurry or pixelated? Is your cover photo the wrong size or shape? Has it been years since you updated your logo or brand colors, and now they seem outdated?
All of these issues can influence how potential customers view your brand.
Having consistent branding— language and visual imagery — across your communication channels helps customers recognize your brand more easily and builds trust. However, take note that each platform has different cover image dimensions. Resize your graphic, rather than using the same file for every profile, to avoid awkward cropping.
Make Sure Your Bios and About Sections Are Up-to-Date
Bios and About sections are another vital component of social media brand identity, yet they are often overlooked.
If you’ve ever encountered a business profile with inaccurate business hours or a website link that goes nowhere, you already know that this does not reflect well on the business.
Your bios and bout sections are opportunities to introduce yourself to your followers, and let them know what you do and who you are as a business. Make sure yours is on-brand and informative, with an overview of your services or mission, in order to make a great first impression. Including a call-to-action with a link is important — or even better, use a tool like LinkTree or Solo.to to include multiple link options!
Secure Your Accounts
With the size, scale, sophistication, and frequency of cyber-attacks increasing every year at a jaw-dropping rate, cyber security is now more important than ever before. Tightening security on your social media profiles can feel like a hassle, but a breach would be far worse and can have serious financial consequences for your business.
Fortunately, there are a couple of easy steps you can take to make your accounts more secure.
First, change your passwords frequently, and make sure they are strong. Don’t re-use old passwords, and don’t use the same password across multiple accounts. Random passwords are best, so instead of trying to make them up, consider using a password generator.
We can’t recommend enough to use two-factor authentication to provide an added layer of protection. Additionally, it’s worth reviewing your Admin panel to make sure nobody has access who shouldn’t.
Consider using a password tool like 1Password to safely store and encrypt your passwords as well. They have team options available.
In general, you can never be too careful when it comes to protecting your social profiles!
Weed Out Bad Followers
Your follower list is like a garden; it occasionally needs to be weeded. Inactive or deactivated accounts, spammers, and bots may increase your total number of followers, but when it comes to social media engagement, follower quality outweighs quantity.
Third-party tools like ManageFlitter or Instagram’s ‘following categories’ feature can get you started.
Remember as tempting as it may be, never ever buy followers!
Audit Your Content
When reviewing your old posts, they may feel like just that: old. Nevertheless, that doesn’t mean they don’t have value.
Instead of simply archiving or deleting old content, look a little closer for insights into what works and what doesn’t for your brand.
Which posts have the most engagement? Why did those posts, in particular, resonate with your audience? Do they have anything in common? Which posts performed particularly poorly, and why?
If there are some gems, consider how you may be able to give them new life or a new spin? Or simply have the insights help inform your content strategy moving forward.
Finally, how does your content compare to that of your competitors? Have they changed their content strategy at all?
This process can be time-consuming, but it’s important to understand what content resonates with your audience in order to maximize the effectiveness what you publish going forward.
Review Your Social Media Strategy and Goals
If you’ve completed the steps above and aren’t sure what to do next (or even if this all seems a little overwhelming and you aren’t sure where to begin), our team of social media experts at Sociality Squared can help
Your custom Social Media Report Card and Action Plan will evaluate your brand’s social presence and provide a roadmap that identifies and hones in on actionable steps to improve your social media marketing.
The audit and action plan includes:
- Intake Form of your social media, paid media, and content marketing
- Discovery Session to uncover your business and marketing goals
- Onboarding & access to social channels so we can look under the hood
- Social media, paid media, and content marketing audit and analysis
- Review of 3-5 key competitors
- Insights Research (Native + Sprout Social)
- Action Plan for your team to execute with top 5 key actionable items
- Action Plan review session
Ready to spring into the kind of social media presence your brand deserves in 2022?
Reach out to discuss what S2 can do for you, during your “spring cleaning” and beyond.