Instagram lovers everywhere can take a deep breath and go back to contemplating which filter to post their New Year’s pictures through.
All of a sudden the widely adored app was under fire with throngs of Instagramers threatening to quit using the site and go elsewhere to express their lives visually. Should YOU quit Instagram? Is this another business trying to leach potential income from your creative digital endeavors? Luckily, Instagram lovers everywhere can just take a deep breath and go back to contemplating which filter to post their New Year’s through.
The two statements that had everyone up in arms were worded in a way that had users believing the following:
- The first section replaced the phrase “limited license” with the words “transferable” and “sub-licensable,” which had users believing that Instagram would allow Facebook (Instagram’s parent company) to license their photos other organizations without their permission.
- Another section stated “a business or other entity may pay us to display your… photos… in connection with paid or sponsored content or promotions, without any compensation to you.”, which users thought would reasonably give Facebook the right to earn money from the photos you post.
Hence the concern among users, as they now believed that Instagram would have the right to license any of their photos for commercial use, with Instagram receiving the financial gain. Instagram states below what they intended: the desire for better functioning through Facebook. The language in the policy has since been updated, and will go into effect on January 19.
Everyone can relax because nothing has changed as they states:
In sum, don’t be scared to post that adorable picture of your niece taking her first steps. Crop it. Enhance it with your favorite filter. And then stay tuned to future policy changes from Instagram, for they will surely come as they grow, not just as a service for creative expression, but as a business.