Facebook Updates are a great way to share news and special offers for your connections’ eyes only.
Many Facebook page admins don’t take advantage of Facebook Updates. Facebook Updates are a Page’s way to send email-esque messages to their page connections. These messages are private and can be targeted based on fans’ location, gender and age. While pages don’t get direct access to Facebook users’ inboxes, the page updates do go to a special section titled ‘Updates’ in users’ Message area – it’s right in-between Messages and the Sent links on the left-hand navigation.
Facebook Updates are great to use for messages that you don’t want to get quickly lost in the Facebook News Feed. Page admins should consider publishing content once a week using Facebook Updates. If you think of the content for Updates like a hybrid between emails, newsletters, wall posts and special announcements then you can hone in on content to share using Updates.
You’ll find Facebook Updates in the backend of your Official Page, right above the ‘Admins’ box. There’s a link that says “Send an Update” right beside a little envelop icon.
We always recommend using Facebook Updates in a comprhensive communication plan for Facebook Pages. While they don’t get the same visibility as Wall Posts, they still play an important role in how brands on Facebook can connect with their fans/connections. Do you use Updates to send messages to your fans?