Interview: Jason Fried Author of REWORK and Co-founder of 37signals

REWORKDid you ever think “fail early and fail often” wasn’t that great of business advice? Jason Fried would not only agree but turns other traditional notions of business on their head. I had the great pleasure of hearing him speak about his new book REWORK at South by Southwest and since, haven’t stopped hearing his name, company, or book pop up in conversation. One friend who owns his own web design company shared that REWORK “is the single most important book I’ve read as a business owner.” With chapters that talk to the value of saying no, fostering an environment of non-interruption, and the importance of an entire company embracing marketing, I’d agree with him. The book also has great insight that can be applied to those in social media, especially in communicating and relating to customers as a human instead of a corporate entity. Watch this interview with Jason Fried to hear more about the book, 37signals and even his take on email salutations.

Buy your own copy of REWORK.  Learn more about 37signals and follow the tweets from @jasonfried and @37signals. Have you read the book already? If so, share your thoughts on it with us here!

Post written by Helen Todd aka @helenstravels. To learn more, become a fan!

Written By:

Helen Todd

Helen Todd is the co-founder and CEO of Sociality Squared, a full service social media agency based in New York City since 2010 who understands the magic of people coming together around what they value and love. Helen is an award-winning marketer, international speaker, and also an advisor and speaker for SXSW Interactive. Helen holds a Master's degree in Integrated Marketing Communications from Emerson College.