Check out this interview with Chris Noble who’s a principal at StudioGood, a cause implementation company that helps raise money for charities while also raising awareness for brands and personalities. I’ve been a fan of their work for a while and was excited to hear what they’ve been up to with the latest trends in social media, including geolocation. Chris shares some campaigns he worked on at SXSW including one very innovative geolocation program called “Check-in for Charity.” Using FourSquare and Twitter, SXSW goers were able to help the Save the Children for Haiti Relief Fund. StudioGood has nailed cause marketing and does great things in the space. If your company is considering cause marketing, Chris shares some advice in this interview for you.
Do you have any cause marketing questions and how you can use social media to help with them? Have you come across any great ways non-profits are using social media to raise awareness? Share with us here!
Post written by Helen Todd aka @helenstravels. To learn more from fbadz.com, connect with us on Facebook!