Interview: Brian Simpson of The Roger Smith Hotel

This is the first of our interview series that aims to share the best practices and insights from thought leaders using social media, especially Facebook, within their marketing strategies. This interview features Brian Simpson, Director of Social Hospitality at The Roger Smith Hotel in New York City. The hotel has made a splash in the industry and is often referenced as a benchmark for a great social media presence. We’re taking you straight to the source and getting the insider’s look at the thoughts and strategy behind social hospitality at the Roger Smith. Watch the video to hear what Brian has to say:

Fan The Roger Smith Hotel at and follow it @rshotel. Brian can be found tweeting from @BSimi.

Do you have any questions for Brian or Ask them here!

Written By:

Helen Todd

Helen Todd is the co-founder and CEO of Sociality Squared, a full service social media agency based in New York City since 2010 who understands the magic of people coming together around what they value and love. Helen is an award-winning marketer, international speaker, and also an advisor and speaker for SXSW Interactive. Helen holds a Master's degree in Integrated Marketing Communications from Emerson College.