Your Social Media Solution

S2 = Strategy + Creative + Channel Management

Sociality Squared is a full-service social media agency founded in 2010 in New York City. We’ve helped over 60 brands harness the power of social media to increase their online reach and build loyal communities.

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meet s2




Helen Todd

Helen co-founded Sociality Squared in 2010 to help brands leverage the power of word of mouth and content. She is an advisor to SXSW Interactive 2017 and speaks about social media marketing at SXSW Interactive, Social Media Week NYC, Mobile Marketing Innovation Day (Vienna), and to MBA classes across the country. Helen graduated from Xavier University, and holds a Master’s degree in Integrated Marketing Communications from Emerson College.

Joe Wagner

Joe wants to live in a world where great things are easier to discover. Previously, at Oculus and Facebook, he helped the world’s top brands build, grow, and learn more about the people who make up their audiences. Joe also worked at Supercell, where he led its social marketing team and built out its engagement marketing capabilities. In total, he has nearly a decade of digital marketing experience spanning from web to mobile.

Beth Amann

Beth began her design exploration at the College of Environmental Design at UC Berkeley in the world of architecture graduating from UC Berkeley. After years of designing for physical spaces, she moved on to digital spaces as the marketer for Dolphin Browser. In 2013, Beth teamed up with S2 to help clients design beautiful social media presences, and now leads the S2 design team in the creation of both digital and print collateral. When Beth is not wrapped up her creative process, she’s either cooking in the kitchen or producing elaborate Snapchat stories about her cats.

Kristy Beagle

Kristy holds a B.A. in Communications with a concentration in Public Relations from Xavier University. She joined the S2 team in 2012 and serves as an Account Executive. Her expertise includes blog and project management, writing, setting clients up for success, and being a social media ninja. Outside of work, Kristy serves as President of Xavier’s Cincinnati Alumni Chapter. Most days you can find her at the gym, hanging out with her schnauzer and husband, cheering on Cincinnati sport’s teams, and scrolling through Facebook.

Mari Smith

After receiving her BS from UT Knoxville in Journalism & Videography, Mari became a chef via the Rel Maples Institute of Culinary Arts. Before joining S2 in February 2011, she worked as a writer, food critic, video-blogger, and production assistant. Her favorite thing about working in social media is experimenting with creativity while not being constricted by the permanency of other marketing forms. When she’s not parked in front of her Macbook, she enjoys cooking, spending time with her family, and exploring Chattanooga, TN.

Gerri Baum

Gerri is a seasoned marketing and communications professional with over 30 years’ experience servicing businesses and non-profits. Her career spans from the motion picture industry, where she coordinated and promoted corporate-wide events for Columbia Pictures, to the nonprofit arena, directing region-wide campus marketing efforts for college campus Hillel’s in Maryland. Aside from her professional interests, Gerri loves to travel and has a passion for music and the arts.

Ashley Williams

Ashley has been crafting posts and building social media strategy since 2012. She’s done social media in the nonprofit, socially conscious business, health, fashion and tech industries. She studied journalism at San Diego State University and brings years of newspaper experience to her social media approach. When Ashley isn’t helping brands make social media magic, she’s traveling the world (16 countries and counting) or enjoying San Diego beers.

Arnold Carreiero

Arnold is Sociality Squared’s resident creative writer, and he’s a jack of all trades when it comes to crafting top-tier content for anyone on the S2 Crew. When he’s not penning witty social media content for S2’s clients, Arnold is likely working on his next book. If you are interested in video games, creative solutions to common problems, and cartoon orangutans, grab a copy of his latest release, Press Play to Inspire.

Ashley McKevitt

Ashley earned her BFA in Graphic Design and Photography from the University of Miami. She has worked in publishing, live events, non-profits, PR, and marketing. Her skills have led to collaborations with Chipotle, Google, Bank of America, Tommy Bahama, New York Magazine, Samsung, and YouTube. Her strengths lie in conceptualizing big picture experiences and developing brand identities. She currently lives in New York City, and enjoys dimsum and walking her three dogs.

Summer Williams

Summer is a problem solver who loves bringing brand stories to life through graphic design. What started as dabbling in family Christmas cards has evolved into her becoming a self-proclaimed design nerd – always on the hunt for better ways to make great art and evolve the ordinary into something beautiful. She’s a native San Diegan (and San Diego State University Aztec for life!) who enjoys listening to podcasts, photography, making color-coded to-do lists, and brainstorming big ideas.

Chance Kellar

Chance’s first dip into the social media management pool came while co-managing a non-profit events and workshop space in Knoxville, Tennessee. He joined the Sociality Squared team in 2013 as an account assistant and now runs community management for several of S2’s clients. He’s been playing drums for 15 years and loves to ski, watch football (Go Broncos!), and cook with his best friend and life partner, Leah.

Emily Lovelace

Emily received a B.A. in Women’s Studies from the University of Tennessee, Knoxville in 2013. Following her relapse into the real estate and restaurant industries, she found her way to Sociality Squared, where her specialty is traditional and social customer service. Offline, you can find Emily at local live music venues or on her yoga mat.

Jason Schneider

Jason is an avid photography enthusiast, writer, and poet, and is best known as the creator of The Camera Collector column as seen in Modern Photography magazine, as well as the former Editor-in-Chief of Popular Photography. Schneider, who lives in Catskill, NY, is presently the Senior Editor of Digital Imaging Reporter. Considered an authority on the history of camera design and technology, he has penned 3 books on camera collecting, and he will be publishing a guidebook on the subject of Emily Dickinson in 2017.

Juda Borrayo

Five years ago with dreams of working at a digital agency, Juda Borrayo bought a one-way ticket to from Florida New York. There, in an elevator, he met an executive who tweeted about him: “Met someone in the elevator who flew here from FL, in the hopes of getting a meeting. Wow. That’s a cold call.” Juda has since worked for a number of top agencies. He is currently documenting his journey of Wantrepreneur to Freelancer to Entrepreneur on his website, Death of a Wantrepreneur.

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